Details
Craving heat and flavor? The Jalapeño delivers a creamy blend of tang and spice with a real chef’s touch — the jalapeño in its most natural state, like the briny rounds that elevate nachos, only better. Real non-GMO ingredients, no artificial flavors and no sugar. Well-rounded heat you’ll reach for daily.
Cien Chiles
San Diego, CA
TLDR Background Story
Chef Maria Covarrubias drew on Mexican heritage, childhood cooking, and professional culinary background to launch Cien Chiles in August 2020. The sauces use family-recipe inspiration and are designed to add flavor without overpowering a meal.
Proudest Achievement
Placing Cien Chiles in more than 200 retailers and becoming an Expo West finalist
The "Why" Behind the Business
To share authentic, homemade-tasting Mexican flavor through wholesome sauces and create a business rooted in family heritage, community, and gratitude.
Coolest/Most Fun Experience
The supportive Whole Foods cashier who believed in Covarrubias’s vision