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Why Awareness Matters
Small businesses don’t usually fail because of one big mistake—they struggle because not enough people know they exist. You can get the product right. The pricing right. The positioning right. But if no one knows about you, none of it matters. That’s what makes this challenge so frustrating. You can do everything “right” and still feel invisible. And building awareness? It might cost nothing—or it might cost more than a small business can realistically afford. That’s a big pa
Maxim Miller
Apr 51 min read


The Snacks of the Nation Blog
Welcome to the Snacks of the Nation blog! There’s no shortage of blogs, podcasts, and content out there, so my goal is to make this space feel a little different. I’m hoping to build a community of snack enthusiasts and makers—a place to share ideas, stories, and, of course, great snacks. Here’s what you can expect: Conversations about all things snacks Updates on Snacks of the Nation , including new product releases and availability A space for your feedback, ideas, and sug
Maxim Miller
Mar 311 min read
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