Details
Organic cashews. Herby za'atar. Indian curry leaves. One bite and you'll wonder how you ever snacked without them.
Baabu Za'atar Cashews are roasted cashews tossed in a bold za'atar spice blend with Indian curry leaves and chaat masala. Savory, crunchy, and deeply layered - the kind of snack that fuels your day and actually excites your tastebuds.
Baabu Foods
Maplewood, NJ
TLDR Background Story
A husband-wife brand founded by Lisa and Mayank Suneja, Lisa French with North African roots and Mayank American with Indian roots. "Baabu" is their nickname for each other. They make Indian fusion snacks such as Masala Pecans, Za'atar Cashews and Chai Biscuits, "born from a French-Indian love story."
Proudest Achievement
Selection to The Jazba Collective's 2026 Fellowship Cohort for emerging consumer-brand founders
The "Why" Behind the Business
To create fusion food experiences with real, wholesome ingredients and unite people through food, blending the traditions they grew up with in India and the U.S. with global twists.
Coolest/Most Fun Experience